NIL – Black Enterprise

Sports

University Of Colorado Quarterback Shedeur Sanders Promoted Merchandise At Halftime Of Buffaloes Double OT Loss

Derek MajorOctober 16, 2023October 17, 2023

by Derek MajorOctober 16, 2023October 17, 2023563

Colorado Buffaloes quarterback Shedeur Sanders promoted his merchandise during halftime of its double-overtime loss to Stanford on Friday....

Sports

Bronny James’ $30 Nike Shirt Is A Big Hit With Buyers, Almost Sold Out

Cedric 'BIG CED' ThorntonSeptember 11, 2023September 11, 2023

by Cedric 'BIG CED' ThorntonSeptember 11, 2023September 11, 20236385

Bronny James' USC $30 Nike T-Shirts are nearly sold out...

Men Money Sports

Colorado Football Players Shedeur Sanders, Travis Hunter See Significant NIL Valuation Jump

Derek MajorSeptember 8, 2023September 8, 2023

by Derek MajorSeptember 8, 2023September 8, 202311766

University of Colorado players Shedeur Sanders and Travis Hunter saw their NIL valuations jump after turning heads in a week 1 victory....

Entertainment Sports

The Rock Hand-Picked Several Black Student-Athletes To An Inaugural NIL Deal With His Energy Drink Company

Cedric 'BIG CED' ThorntonJuly 20, 2023July 20, 2023

by Cedric 'BIG CED' ThorntonJuly 20, 2023July 20, 20232317

Johnson hand-picked each athlete for their optimism, enthusiasm, and commitment to striving for something bigger....

Business

Three HBCU Athletes Sign NIL Management Deal With Black-Owned Firm, Jefferson Sports Enterprise

BLACK ENTERPRISE EditorsJuly 6, 2023July 6, 2023

by BLACK ENTERPRISE EditorsJuly 6, 2023July 6, 20231576

JSE is licensed in California, Mississippi, North Carolina, Arkansas and Alabama....

Sports

9 Year Old Ghalee Wadood Jr. Just Made History As The Youngest & First Football Player To Sign An NIL Deal

Cedric 'BIG CED' ThorntonJune 27, 2023June 27, 2023

by Cedric 'BIG CED' ThorntonJune 27, 2023June 27, 20232318

In his first year of playing in the league, Wadood Jr. was named MVP, becoming the first "rookie" in the league to do so....

Sports

Angel Reese Gets The Bag And The Whip After Signing NIL Deal With Mercedes-Benz Dealership On Her 21st Birthday

Jeroslyn JoVonnMay 2, 2023May 3, 2023

by Jeroslyn JoVonnMay 2, 2023May 3, 202314267

Angel Reese shows off her new Mercedes Benz....

News Sports

Get Paid, Young Man: Bronny James Has An Estimated $7.2 Million in NIL Deals

Iman MilnerMarch 30, 2023March 30, 2023

by Iman MilnerMarch 30, 2023March 30, 20232118

Like father, like son in the James family....

Sports

He Did It! ‘Popeyes Meme Kid’ Who Now Plays Football, Gets NIL Deal

Cedric 'BIG CED' ThorntonJanuary 11, 2023January 13, 2023

by Cedric 'BIG CED' ThorntonJanuary 11, 2023January 13, 20232988

ICYMI...

Sports

UCLA’s Freshman Basketball Player Kiki Rice Joins Jordan Brand as First NIL Athlete

Cedric 'BIG CED' ThorntonNovember 2, 2022November 1, 2022

by Cedric 'BIG CED' ThorntonNovember 2, 2022November 1, 20221478

Jordan Brand signed UCLA's Kiki Rice as its first NIL (name, image, and likeness) signee...