Brand Licensing: What Small Businesses Can Learn from Kim Kardashian
You can learn a lot about brand licensing from Kim Kardashian's trademark licensing game. She got almost $90 million from a deal. It all started...
licensing
Licensing Industry Revenue Rises for Second Consecutive Year
Trademark owners generated $5.454 billion in royalties in 2012, for an estimated retail value of $112.1 billion....
How Licensing Can Help Your Business Idea Become More Lucrative
So how might licensing benefit her in the short and long term? We asked licensing expert Marty Brochstein, senior VP of industry relations and information...
Tupac Shakur’s Estate Signs Deal With Jampol Artist Management
Afeni Shakur, the rapper's mother, promises to "release his complete body of works"...
Hot Ad Mess: Is Lack of Color in the Advertising Biz to Blame for MJB/Burger King Snafu??
As the Burger King chicken wrap hoopla continues, questions arise about lack of diversity in the ad industry....
Style Biz: 4 Tips for Licensing Your Fashion Brand
Here are three key things to consider before seeking to license your fashion brand....
News Roundup: Week of Aug. 17 – Aug. 23
News Roundup: Week of Aug. 17 - Aug. 23...