How Black Businesses Can Prosper From Targeting A Trillion-Dollar Black Culture Market
If you had a $1 trillion-plus market to sell goods and services to, would you tap into it? Traffic, Sales and Profit's founder Lamar Tyler...
business marketing
How (And Why) To Market Your Business on a Shoestring Budget
Failing to market your business and its products effectively can be costly. However, it doesn’t have to be this way. Even if your company lacks...
The Power of Tradeshow Marketing and Your Small Business
When considering marketing and advertising campaigns, many business owners immediately think radio, television, and social media. While these, when done right, may be beneficial,...
These Mistakes Turned the Fyre Festival Into the Shea Moisture of Event Planning
Remember that whole bit Dave Chappelle did about the validity of celebrity opinions in his comedy special For What It’s Worth? Well, who would’ve thought...
Don’t Bite the Hand That Feeds You: 3 Ways to Avoid the Shea Moisture Mistake
Shea Moisture has recently joined the ranks of Pepsi and United Airlines–companies who ruffled more than a few feathers and alienated supporters with insensitive marketing...
Learn the Marketing Secret that Will Automatically Attract Customers
Customers like to be courted, but they don’t like to be preyed upon. Entice the fish with what they like to eat—at the time that...
Offbeat, Creative Ways for Marketing Your Business
The KFC Extra Crispy Sunscreen is an example of stunt marketing at its best. Executed the right way, a publicity stunt can be a quick...
8 Ways to Get Free Publicity For Your Small Business or Startup
Good publicity may be more effective in generating sales than good advertising. Try these eight ways to get the word out about your products or...