Pepsi – Black Enterprise

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Black History Month 2023 Entrepreneurship Sports

A Moment in Black History: Earl Graves Sr. and Magic Johnson Close $60M Deal to Create Largest Black Pepsi Franchise

Derek T. Dingle
28 Days: Celebrating Black Business Icons Past and Present: BE Publisher Graves and Earvin "Magic" Johnson partner with Pepsi-Cola to establish Pepsi-Cola of Washington, D.C.,...
Diversity, Equality, Inclusion Entertainment History News

Award-Winning Filmmakers Set to Direct ‘The Color of Cola’ Documentary About Pepsi’s All-Black Sales Force In the Jim Crow South

BLACK ENTERPRISE Editors
Stanley Nelson and Jacqueline Olive are set to direct "The Color of Cola." The documentary is based on "The Real Pepsi Challenge" following an all-Black sales team in...
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