Romar Group Newest Nascar Licensee

Romar Group Newest Nascar Licensee

The Romar Group Inc., one of the country’s largest black-owned apparel company, has received a promotional licensee deal from NASCAR, America’s fastest-growing major sports association. Romar (No. 38 on the BE INDUSTRIAL/SERVICE 100 list with $90 million in sales) is now one of few companies granted the right to produce premiums for use by NASCAR’s promotional partners and sponsors. Others include Coca-Cola, Budweiser, The Home Depot, McDonald’s, and Visa. Don Polk, Romar’s president and CEO, says “We’ll produce high-quality apparel and leather goods, gift items, and other specialized items for NASCAR sponsors.” The line will include 75 to 100 different items, and Romar plans to produce 1 million to 2 million units within a year, generating up to $25 million in sales. “The apparel line will demonstrate a cross section of urban America and will have a very contemporary, European feel,” enthuses Polk.

Bartech And Nucon Win Staffing Deals
After a competitive bidding process, Bartech Workforce Management, a division of The Bartech Group (No. 17 on the BE INDUSTRIAL/SERVICE 100 list with $190 million in sales), won a multiyear contract with Eaton Corp. Through the deal, BWM will manage all of the temporary staffing and vendor services for Eaton nationwide, including its information technology, industrial, and technical staff. Under the contract, BWM will manage over $100 million in the form of vendor and staffing services.

The Nucon Group, an engineering consulting and staffing services company (and formerly on the BE INDUSTRIAL/SERVICE 100 list), has formed a strategic business alliance with Kelly Engineering Resources, a unit of Fortune 500 Kelly Services Inc., to provide staffing solutions to the engineering community. — Erin Straker