Comedian Kevin Hart has partnered with the NBA’s Atlanta Hawks to make his Gran Coramino tequila the “Spirit of the Atlanta Hawks.”
Hart and his partner, 11th-generation tequila producer Juan Domingo Beckmann, announced their latest collaboration for their ultra-premium tequila. Both parties have agreed to a multiyear partnership that will see the brand prominently displayed in and around Atlanta’s State Farm Arena.
Only the best in @StateFarmArena!@KevinHart’s tequila @grancoramino is now a Spirit of the Hawks 🥃 pic.twitter.com/CdoU4cXq19
— Atlanta Hawks (@ATLHawks) October 24, 2023
“This partnership marries two of my biggest passions: sports and tequila. Last year, I made the State Farm Arena a stop on my comedy tour, but this year, I wanted to find a way to connect with them long-term,” said Hart in a written statement. “To build anticipation for this basketball season, my tequila brand signed a sponsorship deal that bonds the Hawks and Gran Coramino together. I am excited for Hawks fans to become fans of my tequila once they have the chance to try it out!”
The premium tequila will be located at the bar inside the stadium’s Delta Sky360 Club. Hawks fans will have a variety of tasty signature cocktails to choose from that will all feature Gran Coramino tequila.
“Kevin Hart has always been a dedicated supporter, and we couldn’t be happier he wanted to bring Gran Coramino to Atlanta and State Farm Arena in such a major way,” said Atlanta Hawks and State Farm Arena Chief Executive Officer Steve Koonin. “We look forward to a long-lasting partnership and one that our fans can enjoy the taste of whenever they are visiting our venue.”
Basketball fans will also have the opportunity to enter a sweepstakes Gran Coramino will be hosting for a chance to win the chance to sit in Hart’s courtside seats. For details, visit @GranCoramino on the brand’s Instagram account. People can purchase Gran Coramino tequila at select retailers across Atlanta and nationwide. For more information, please visit www.GranCoramino.com and follow @GranCoramino on Instagram.