Arts and Culture Lifestyle MoneyJay-Z’s Marketing Power Decoded Alvin BlancoJanuary 28, 2011November 14, 2017 0 Skilled orators are savvy marketers by definition. Take for instance, Shawn “Jay-Z†Carter. The rapper-turned-businessman can deem a product cool or passé simply by how he flips it in a verse. But does Jay-Z co-signing a brand in rhyme necessarily equal a boost in its respective sales? Here, BlackEnterprise.com takes a look at some products that have been name-checked by the influential orator over the years, and how they fared in the aftermath. —Alvin Blanco (Images: Getty) " data-envira-height="262" data-envira-width="300" /> cnxps.cmd.push(function () { cnxps({ playerId: "499c6333-dbc0-4775-ba20-9ef69de7eaea" }).render("73c43d7ae4df46e2a4aa416652eed5a9"); }); " data-envira-height="192" data-envira-width="300" /> " data-envira-height="209" data-envira-width="300" />
