Some of the seven nonprofits selected include the World Wildlife Fund, a Smithsonian
Institution project, Charity Water, and the Geena Davis Institute on Gender in Media. The World Wildlife Fund plans to use $5 million to develop animal tagging technology to prevent illegal poaching. The Smithsonian plans to use $3 million to create a library of DNA sequences to identify products that are made from poached animals.Google asked each non-profit how much funding it would require to produce results in the next one to three years. Using the answers given, they determined how much funding each non-profit would receive, according to Jacquelline Fuller, Google’s director of charitable giving and advocacy.
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