Do You Like? NBA Agrees to Display Ads on Hardwood Next Season

Over the years, NBA teams have promoted and showcased advertisements either along courtside or on the player’s jerseys [in the D-League]. As far as marketability goes, it was always a good idea and has been pretty efficient due to the effects of having ad’s on jerseys and on the sidelines.

Starting with the 2013-2014 seasons, teams will be

able to display and sell ad’s on the actual court NBA players will play on. This is a plus for NBA teams because it gives all teams another source of income opposed to ticket sales, sponsors, etc. A team that isn’t known for being engulfed in money has the opportunity to increase their capital.

According to John Lombardo of Sports Business Journal

, fans will be treated to additional means of branding leading into next season. Now, ad’s will be included with the beautiful hardwood representing their home teams.