Scotch Porter is a New Jersey-based men’s grooming brand and part of the #beardgang culture. The company is the brainchild of millennial founder Calvin Quallis who took his idea from the barbershop to the shelves and online after noticing his clientele’s need for products that catered to their hair type.
Named after his favorite liquor (Scotch) and favorite jazz singer (Gregory Porter) Quallis created the brand with the everyday man in mind. What began as a targeted brand has expanded beyond products solely for the beard and face. Last fall, the company launched “Fresh Meat” masculine wipes and now the Mineral Enriched Body Collection comprised of a botanically-enriched body bar, exfoliating body scrub, body wash, and hydro-defense body lotion.
We interviewed Quallis and Aleesha Smalls-Worthington, Scotch Porter’s senior marketing manager, to discuss the business of grooming, building a brand, and tips every millennial needs for success.
Black Enterprise: You have created a grooming trifecta: face, hair, and body. What was the importance of positioning Scotch Porter as a one-stop-shop for men?