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5 Tips for Independent Success in the Fashion Industry
With Tradition, Murray has carved out a niche by creating lifestyle apparel for HBCU’s. After severing ties with New Era in 2009, Murray and his partners—Carol Callender-Murray and Tim Gray—decided to take the independent route and the gamble has paid off. Tradition booked $800,000 in sales this past year and the company is projected to double that number in 2012. BlackEnterprise.com caught up with Murray, who shared his five tips on how to make it as an independent in the fashion business. —Branden J. Peters
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