Twitter is one of the hottest social networking tools on the planet with 190 million users. It’s a great communication channel that can be used to build brand awareness and provide direct contact with consumers and contacts. The question any smart business owner in the 21st century has to ask is this, “Does my Twitter presence reflect my brand?†For some the response may be a simple yes or no, but to truly answer the question you have to first determine what type of account fits your needs: personal branded, business branded or a combination of the two. Branding your Twitter identity goes beyond simply selecting a handle and should include visual elements and Twitter apps to help you manage your accounts. Here are six steps to get you off to a good start. —Hajj E. Flemings
Author: Hajj Flemings is a weekly technology columnist for BlackEnterprise.com, founder of Brand Camp University, and the author of the book Brand YU Life. As a speaker and brand strategist, he works with some of the largest brands, covering the topics of branding and digital technology. Check back each Wednesday for his next column. Until then, continue the conversation on Hajj’s BE Insider page at beinsider.ning.com/HajjEFlemings.
