BMX Star Nigel Sylvester: Bikes, Branding, Giving Back - Black Enterprise
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Who’s Next: BMX Star Nigel Sylvester

Easy Rider: Nigel Sylvester (Image: Press)
Easy Rider: Nigel Sylvester (Image: Press)

Just a few days shy of turning 24 years old, pro BMX bike rider Nigel Sylvester exudes confidence and charisma. The jovial Sylvester  has more to celebrate than just his birthday. The Queens, NY, native’s gift for gravity defying tricks has taken him all over the globe and landed him endorsement deals with Nike, Gatorade, G-Shock watches and Animal Bikes among others.

BE Next spoke to Sylvester about maintaining one’s brand integrity, expanding horizons and working with New York City to promote biking.

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