Expanding in Africa: Small Business Tips for Success
(Image: Thinkstock)
(Image: Thinkstock)
Offer a service or product that is simple, that works and that is mutually beneficial to both parties. Seek out potential partners, have a series of conversations with them, and see how you can work together, Njoku says.more
(Image: Thinkstock)
Never underestimate the power of local knowledge. Africa is an awesome place to do business at the moment: We have the skills, talent, ideas and, importantly, numbers, Njoku adds. Don’t forget Africa is a continent, not a country, People who are thinking about doing business in Africa often forget this.
Octavia Goredema is founder of relocation resource Crash Course City and the Twenty Ten Club, an award-winning networking organization and online resource designed to connect, inspire and support black female entrepreneurs. Goredema is a Fellow of the Royal Society of Arts, an international network of accomplished individuals in the arts, manufactures and commerce patroned by the Queen Elizabeth II.more