From Pennies to Profits
Event Planner Pivots to Virtual Experiences
Helping Other Entrepreneurs Thrive
Daniels expanded her vision during the last quarter of 2020. She doubled the number of Black businesses she was able to assist.
“Due to the pandemic, my company was able to work with 125 new Black businesses all over the country and 2 international Black businesses,” Daniels said in an email interview with BLACK ENTERPRISE.
During her Black Business Friday event on November 27th, Daniels created a virtual marketplace for 200 Black businesses. Then, she turned her in-person annual Black Christmas Expo into a virtual marketplace. People were able to shop during the holiday season with 100 Black Businesses.
Daniels also positioned her 4th Annual NYE Party Life to be successful as an online experience. Her virtual event gave attendees a chance to enjoy live entertainment and a DJ in the safety of their homes.
Daniels was able to pivot during the pandemic and create success for others on her journey. For entrepreneurs who have been impacted by the pandemic or any other unexpected challenges, Daniels offers these words of wisdom: “When faced with challenges, don’t be afraid to pivot and focus on what’s needed at the moment.”