5 Ways to Scale Your Service-Based Business
Whether you’re a solopreneur or small business owner, chances are you’ll reach a point when you’re ready to take your business to the next...
marketing tips
Shea Moisture’s Painful Lesson in Marketing While Black
It all started late Monday afternoon. “Shea Moisture was trending on Twitter. Typically, haircare products are not trending topics. However, a new ad from the...
Why Tech Companies Fail at Marketing (And How They Can Avoid It)
Each channel might include a few generic marketing campaigns or just a laundry list of activities. So, why do so many tech companies fail at...
3 Hot Marketing Trends To Boost Your Brand Before It’s Too Late
A personal brand is like currency as it can open doors that benefit your business. Here are three marketing trends you can use to build...
Using Humor as a Business Tactic: How to Know When to Cross the Line
When you set out to use humor in your marketing, strive to be edgy, entertaining and memorable. Here are some factors to consider when considering...
6 Eye-Opening Mobile Marketing Statistics
These eye-opening mobile marketing facts may challenge everything you think you know about mobile marketing statistics....
3 Key Elements For Producing a Successful Event
As the CEO of Variety Entertainment and founder of the Funk Fest Tour, Leo Bennett, knows more than a thing or two about what it...
7 Courses to Help Step Up Your Marketing Game
Whether you're a new small business owner looking for ways to get customers to notice you online, or a well-established company trying to reach audiences...
3 Essentials of Cause Marketing For Your Small Business
According to the Cone Communications Social Impact Study, 90% of U.S. consumers are likely to switch brands to one associated with a cause, given similar...
[Part 4 of 4] Marketing Ideas to Promote Your Business
Here are a few ideas and resources to jumpstart your business....