Want To Sell A Better Product? Talk To Your Customers About It
Any size and type of business can benefit from customer research. The goal is to find out how people feel about your product and what...
Market research
Rules to the Game: 3 Essential Caveats for Business Success
Growing up, we all had rules. We had necessary restrictions in place to keep us on track. Whether at home or at school, we knew...
A Lasting Engagement
Cooper is responsible for developing new consumer engagement models and marketing programs tailored to such beverages as Pepsi, Mountain Dew, SoBe, and Aquafina. He also...
Getting Inside Customer’s Heads
Market research–the process of gathering, analyzing, and interpreting information about a market; a product or service targeted for that market; or the past, present, and...