DJ Khaled Boasts Having Best-Selling Jordan Sneaker Release—And He’s Right
DJ Khaled unveiled exciting plans for the future, hinting at a new sneaker project in the works....
Jordan Brand
Former Nike Executive, Eli Kumekpor, To Take Over As CEO Of Mitchell & Ness
Former Nike and Jordan Brand executive Eli Kumekpor has been named CEO of lifestyle clothing brand Mitchell & Ness....
‘Touch Down’ Jalen Hurts Scores as The Jordan Brand’s Newest Official Partner
Quarterback Jalen Hurts has officially partnered with the Jordan Brand; making him one of only three active players at his position to do so....
Here’s How Michael Jordan Created A Billion Dollar Empire Outside Of The Jordan Brand
In 1998, Jordan Brand increased in revenue by 57% and improved by 133% in year-over-year average selling price....
The 2023 WNBA All-Star Game Is Going Down In History With First-Ever Partnership With The Jordan Brand
The Jordan Brand Jumpman will be seen on the jersey of WNBA players during the league's All-Star Game....
The Air Jordan 2 “H” Wings Pays Tribute to a Legend of Jordan Brand
To honor H’s impact on the brand and the global community of basketball, Jordan Brand is releasing the limited-edition Air Jordan 2 “H” Wings inspired...
Former Jordan Executive Drops ‘Code’ A Fresh Footwear Line For Young Fly Professionals
The first shoes are slated to debut this summer; customers can buy directly from the Code website....
No. 1 NFL Draft Pick Bryce Young Reached $3.5M In NIL Valuation Before Turning Pro
For the NFL's latest No.1 draft pick, Bryce Young, proof of his earning potential existed well before last week's big night....
Michael Jordan’s Daughter On What Women’s Roster Should Look Like for Jordan Brand: Says Father Could’ve Made Trillions With Current NIL Policy Back In His College Days
Let women athletes collect their coins too....
Point Guard Kiyomi McMiller Signs First High School NIL Deal with Jordan Brand
McMiller is the No. 6 recruit in the class of 2024, joining Kiki Rice as only the second student-athlete signee for a Jordan Brand NIL deal....