SwayBrand disrupts influencer marketplace bringing equity to branding
SwayBrand provides the opportunity for BIPOC (Black, Indigenous, People of Color) influencers to pitch and connect with brands directly...
influencer marketing
New Instagram Account Exposes Pay Disparities Among Black Influencers
A lack of salary transparency and little to no data around earnings of smaller influencer accounts can lead to pay discrimination, especially among Black influencers....
BE Study Guide Series: Spotting Trends and Opportunities in Tech [Video]
Influencer marketing is a game changer. "You find people who match the brand's story and you target their audiences through social media", said Ighodaro....
6 Ways to Build a Strong Personal Brand and Become a Celebrity Entrepreneur
During the Black Enterprise 2017 Entrepreneurs Summit, personal branding expert Ramon Ray delivered a presentation on how business professionals can cultivate their personal brands and...
4 Reasons Why Small Businesses Should Consider Influencer Marketing
Influencer marketing includes content creation as well as distribution across social media channels, and this service is often offered at a lower price......