5 Tips for Strengthening Your Personal Brand
Creating a personal brand that others recognize and trust is essential. Here are five things you can do to take your brand to the next...
brand management
5 Cost-Effective Ways to Increase Your Brand’s Visibility
Gain brand exposure and increase your brand's visibility, without breaking the bank, through the following five ways....
DJ Princess Cut Talks Growing Her Brand as a Celebrity DJ
Princess Cut was asked to join Oprah Winfrey's 'Life You Want Tour' last year, in addition to being requested to spin at several NYC-based 'O...
The Birth of a Brand: Several Factors Go Into Creating a Strong One
In the business world, your brand is your personality, your identity, and the relationship that you have with others; nurturing a new brand is so...
The Brand Audition: Casting Your Business For Center Stage
Here are seven tips to cast your business to center stage: 1. Show Up (On Time) Well, it’s often said that half of the battle...
Budweiser and Stoli Vodka are Not Fans of Denzel Washington’s ‘Flight’
Budweiser and Stolichnaya Vodka are not happy to be the featured favorites of Denzel Washington's alcoholic character....
Where Is the Love?
Protecting and managing how consumers and clients respond to a company’s brand are naturally top priorities for any organization. What some companies tend to overlook,...
Crisis Management: How to Respond When Your Personal Brand is in Jeopardy
Damage control can go a long way in saving you or your business during times of scandal...
How to Introduce Your Brand
Most people know what to expect from a gym membership. So when retired middleweight boxing champion Michael Olajide Jr. and former professional ballet dancer Leila...
A Lasting Engagement
Cooper is responsible for developing new consumer engagement models and marketing programs tailored to such beverages as Pepsi, Mountain Dew, SoBe, and Aquafina. He also...