Staying Branded
There isn’t a career advancement discussion today that doesn’t include the importance of professional branding—a distinction that defines an employee at work and in their...
brand loyalty
Grabbing Consumer Loyalty
For professionals who spend much of their time traveling above the clouds—or en route from terminal to terminal—nothing says “thank you†better than loyalty rewards...
A Lasting Engagement
Cooper is responsible for developing new consumer engagement models and marketing programs tailored to such beverages as Pepsi, Mountain Dew, SoBe, and Aquafina. He also...
Keeping the Brand Sacred
A hospitality veteran shares how standards and consistency build and maintain credibility in the marketplace....