This Nielsen SVP Is Making Sure Brands Recognize the Power of African American Consumers
Nielsen SVP Cheryl Grace talks about the power of African American consumers and the latest report in their Diverse Intelligence Series...
black spending power
Black Dollars Matter: The Power of African American Consumers
The seismic shift in how important black dollars have become is credited to social media and the vocal and voluminous online entity known as Black...
#BlackBizMatters: 3 Reasons to Bank Black
This summer, Killer Mike and Solange Knowles used their platforms to encourage fans and those in the community to move their money to black banks. The...
Black Spending Power is Growing, Neilsen Reports
Through technology, Blacks are vital consumers to advertisers...
Black Enterprise Unites with African-American Media Companies for #INTHEBLACK Campaign
Leading African-American media entities are uniting to bring awareness of black buying power to large advertisers and general audiences through the #INTHEBLACK campaign, which launches...
Holding the Ad Industry Accountable to Black Consumers
When most people consider the importance of black-owned media, they tend to focus on the editorial content and its critical role in providing a voice...