While there are hundreds of characters in the Marvel Comics universe, Spider-Man has proven to be one of the most beloved over the decades. Created by comic book guru Stan Lee in the 1960’s, the non-traditional superhero has drawn in fans and dollars the world over. From two-dimensional illustration to cartoon series, blockbuster movies, merchandise and even a Broadway play, the Spider-Man brand is big business. With the recent success of Spider-Man: Turn Off The Dark and a new potential blockbuster film, The Amazing Spider-Man, on the calendar for this summer, BlackEnterprise.com Decodes this Marvelous brand. —William Ketchum III
