Super Producer Rico Love’s 6 Tips For Being Successful – Black Enterprise
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Super Producer Rico Love’s 6 Tips For Being Successful

Louisiana born, Wisconsin raised and New York grown, Richard “Rico Love” Butler discovered his love of words at the age of 4. By 7-years old, he started coupling his admiration for written expression with music, which led to a profitable career as a songwriter. But his path to success was not easy. While attending Florida A&M University to obtain a degree in journalism, Love realized school wouldn’t be enough. Embarking on trips to Atlanta every weekend to meet with the execs of Crown World Entertainment, the go-getter got his break in the studio with R&B group Jagged Edge. But it wasn’t until 2004 when he got the chance to work with Usher—penning “Throwback” for the Atlanta–based singer’s diamond-certified album —that his dreams materialized. Since then, Love has written and produced records for Beyoncé, Michelle Williams, Keri Hilson, Chris Brown, and most recently Kelly Rowland for her No. 1 single “Motivation.” Love accomplished everything through his shear will and determination and now shares his six tips for being successful. —Amber McKynzie

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