MagazinePower Up Your Proposal Stacy GilliamJune 1, 2005December 2, 2008 0 can do it right. Develop your theme. What is the most exceptional feature of your product that you can link to goals, features, benefits, and issues? How does what you’re selling solve the customer’s problem? Â Â Â Â Â Â Â Â Â Â Â Â 1 2