Pole Position – Page 2 – Black Enterprise
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Pole Position

attract additional business. The company checks for problems during oil changes and offers to fix them. Many of Monro’s competitors are small independents or franchisees. Its company-owned structure provides for better quality control, giving it a reputation for getting repairs right the first time as well as allowing it to charge a little more for services. “If it’s done right the first time,”says Wilson, “most people don’t mind paying 3% more.”

CID WILSON Stock Picks

Company Exchange: Symbol

Price

12-to 18-Month Price Target

P/E on Projected 2006 Earnings

Est. 5-Yr. Annual EPS Growth Rate

Why Stock Will Outperform

Keystone Automotive Industries Inc.(NASDAQ: KEYS) $38.15 $48.00 20 25.0% Large distribution network allows Keystone to get parts to customers faster than smaller players.
O’Reilly Automotive Inc. (NASDAQ: ORLY) 32.51 47.00 19.9 20.0 Half of the company’s business comes from auto repair shops, making it less dependent on foot traffic.
Advance Auto Parts Inc. (NYSE: AAP) 43.01 53.00 17.4 17.0 Size gives it buying power and upscale appearance attracts higher-income consumers who are willing to spend more.
Monro Muffler Brake Inc. (NASDAQ: MNRO) 33.84 40.00 18.3 15.0 Monro Muffler uses low-cost oil changes to attract business; company-owned structure provides quality control and better service.

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