at iTradeFair’s supplier diversity fair three years ago, and will likely participate in four shows this year. The firm’s president and CEO, Carl Banks Jr., says that hosting a virtual booth cost hundreds of dollars as opposed to thousands at a physical show. “I really feel like this is something that should be taken advantage of more by our brothers and sisters who are entrepreneurs,” Banks says. “It’s a lot of bang for your buck, in terms of exposing you to a wide audience.”