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Janell Hazelwood 13 years ago MC Hammer’s Top 5 Books For Social Media Success Some only know Stanley "MC Hammer" Burrell for his Grammy award-winning legacy as a pioneering performer in hip-hop and pop culture. Others remember him more for his infamous financial woes and stints on reality TV. But don't put this entrepreneur and social media advocate in a box. He's kept the superstar momentum going in recent years with his dance community Web portal, DanceJam, and the founding of Alchemist Management, a mixed martial arts management company. Hammer's also reinvented himself as a social networking mogul (with more than 2 million Twitter followers), carving out yet another niche in his diverse career with high impact and visibility. An avid reader and sought-after speaker—having lectured at Oxford and Wharton and will be speaking this year at Black Enterprise's Entrepreneurs Conference in Atlanta (May 22-25), Hammer knows a thing or two about expanding one's knowledge of how to connect with audiences and use technology as a lucrative tool. BlackEnterprise.com caught up with the social media whiz on his favorite book picks for social media success. Some only know Stanley "MC Hammer" Burrell for his Grammy award-winning legacy as a pioneering performer in hip-hop and pop culture. Others remember him more for his infamous financial woes and stints on reality TV. But don't put this entrepreneur and social media advocate in a box. He's kept the superstar momentum going in recent years with his dance community Web portal, DanceJam, and the founding of Alchemist Management, a mixed martial arts management company. Hammer's also reinvented himself as a social networking mogul (with more than 2 million Twitter followers), carving out yet another niche in his diverse career with high impact and visibility. An avid reader and sought-after speaker—having lectured at Oxford and Wharton and will be speaking this year at Black Enterprise's Entrepreneurs Conference in Atlanta (May 22-25), Hammer knows a thing or two about expanding one's knowledge of how to connect with audiences and use technology as a lucrative tool. BlackEnterprise.com caught up with the social media whiz on his favorite book picks for social media success. more Engage: The Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the New Web by Brian Solis (Wiley; $25) Competing on Analytics: The New Science of Winning by Thomas Davenport and Jeanne Harris (Harvard Business School Press; $30) Influencer: The Power to Change Anything by Kerry Patterson (McGraw-Hill; $27) A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel H. Pink (Riverhead Trade; $15) Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan (Wiley; $17) Want to hear MC Hammer share more of his literary and social media insights? Meet us in Atlanta at Black Enterprise's Entrepreneurs Conference May 22-25, 2011. Visit blackenterprise.com/ec for more details. As an incentive BE is offering you a discount on early registration: Just enter code BEDG295 and receive $200 off. more height="250" type="doubleclick" data-slot="/21868623726/site264.tmus/amp4" data-multi-size="320x50,320x250" data-multi-size-validation="false" rtc-config='{"vendors": {"prebidappnexuspsp": {"PLACEMENT_ID": "27198239"}}, "timeoutMillis": 500}'> Show comments