It’s been a long seven-year playoff drought for the New York Knicks. On April 3, basketball fans finally breathed a sigh of relief as their beloved Knickerbockers clinched their first postseason berth since 2004. But those faithful to the orange and blue aren’t the only ones thrilled with the team extending their season—local businesses are rejoicing as well. As New York reignites its rivalry with first round challenger, the Boston Celtics, fans both new and old are flocking to purchase team apparel, snag tickets for games three and four at Madison Square Garden and grab drinks at local sports bars. So who exactly is cashing in on this financial surge? BlackEnterprise.com decodes the numbers to see how a winning home team can be good for business.
