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The adage “the more you know” has taken on a different meaning in this new era of information. There is simply so much to know! Gathering and leveraging information about your market, your customers, your product, and performance are all must-have skills in today’s environment. You can’t afford to skim the surface and hope for the best. Not if you want to be competitive. Don’t be overwhelmed by Big Data. Own it! To help, we’ve gathered a data-savvy panel that will bring you up to speed on how to mine the data you need efficiently and effectively.