The 2013 H&M summer campaign features Mrs. Carter herself as it is entitled, “Beyoncé as Mrs. Carter in H&M,” and there’s even a commercial set to a new song, “Standing On The Sun.”
“I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore
the different emotions of women represented by the four elements — fire, water, earth and wind. It was a beautiful shoot on a tropical island,” Beyoncé said. “It felt more like making a video than a commercial.”Read more about the campaign at AOL Black Voices