Drake Decoded: How the International Star ‘Takes Care’ of Business
In a few short years, Canadian rap star Drake has made a million-dollar brand that includes platinum plaques, an acting career, sold out tours and...
Andreas Hale
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NBA Lockout Inspires Dahntay Jones to Be Money Smart
The NFL lockout is over but the NBA lockout is still looming. Indiana Pacers guard Dahntay Jones shares how he's coping financially and how budgeting...
WNBA President Laurel Richie Steers League in New Direction
As the WNBA's first African American woman president, Laurel Richie brings her marketing experience and fan appreciation to the position as she raises the league's...
Homophobia in Sports: The Other Don’t Ask Don’t Tell
The world of sports is all about masculinity and competition, so being gay doesn't coincide with locker room culture. Athletes and sports analysts share their...
Michael Jackson: Decoding the Brand Power of a Black Music Legend
As a musical icon Michael Jackson's legacy spans from record breaking album sales and groundbreaking music videos to philanthropy and blockbuster endorsement deals. In the...
Jalen Rose: A Ring Doesn’t Make a Champion
Former NBA player and ESPN analyst Jalen Rose chimes in on the debate over LeBron James' failed playoff run with the Miami Heat and revitalizing...
LeBron James Decoded: A Slam Dunk Brand
Since joining Dwayne Wade on the Miami Heat, LeBron James has made millions more and impacted businesses near and far. His profitable brand gets decoded...