Using Web Analytics to Boost Your Company’s Online Presence
You wouldn’t hire a new salesperson, train him, give him a customer route and never check in with him, yet that’s exactly what companies do...
Brent Leary
Barack Obama’s Lesson in Social Media
With Sen. Barack Obama being recognized as the presumptive presidential nominee of the Democratic Party, he can make history if he becomes our next president....
Following Up
Many small businesses have turned to technology to automate important but routine tasks and processes. By investing time up front to create informational content for...
Pumping Up Web Traffic
The hyperlink is still the lifeblood of the Web. When you see some interesting content on the Web, chances are you’re going to pass the...
Building Brand Awareness
Small businesses have an identity problem. Not enough customers know they even exist. The average small business has about a 7% rate of brand awareness....
Four Social Acts Business People Need to Commit
But a growing number of business people do understand how these Websites are being used to have conversations with people for the purpose of knowledge...
Microsoft’s Big Assist to Small Business
Current and would-be entrepreneurs hungry for help to start or better manage their enterprises can turn to Microsoft’s Small Business Summit taking place March 24–27....
Oprah’s Social Media Lesson
Who out there wouldn’t want to be the next Oprah Winfrey? She’s turned her long-running television show into a media empire. And when Oprah speaks,...
Win Friends and Influence People, Version 2.0
Over the last several months the question I get asked more than any other is how to leverage the Web to make a business stand...
Networking 1.0 Tools for the Solopreneur
Social media is nice, but nothing beats pressing the flesh...