With over 200 social networking sites at your disposal, it can be a challenge determining the best options for optimizing traffic to your blog. That was a topic of discussion at the 5th annual Blogging While Brown conference, held June 1-2, in Philadelphia, PA at the Chemical Heritage Foundation. Hundreds of aspiring and seasoned bloggers, influencers and social media aficionados congregated to network and discuss the changes taking place across the Web. With growing one’s audience on nearly every attendee’s mind, here’s a look at how bloggers can build, observe and engage with their audience.--Yoli Ouiya
